NewHybrid programming module · ships May 28

Your business.
Built to last.

The all-in-one platform for serious fitness trainers. Your branded website, your booking system, your client dashboard — set up in an afternoon, run for a career.

No credit card required · Cancel anytime · Migrate from anywhere
halepf.com
HALE·PERFORMANCE
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Est. 2017 · Brooklyn NY
Get
stronger.
Stay strong.
11
YEARS
240+
ATHLETES
4.9★
127 REVIEWS
1:1
+ HYBRID
Sessions / wk
38
+12% this month
NP
Naomi Park
logged session · just now
LOWER · 74 MIN
11,420 lb · RPE 7.5
MH
SK
JL
RC
AT
+2K
2,140+ trainers
Trust Forte with their business · Up 38% YoY.
4.9 / 5
184 reviews · Capterra
As seen inMEN'S HEALTHOUTSIDERUNNER'S WORLDBARBEND

Built for trainers who
take their business seriously.

One subscription replaces your website builder, your scheduler, your client tracker, and your programming spreadsheet.

Branded landing page

Your own professional website with custom logo, color, photography, and copy. Built on a fast, SEO-ready stack.

Client management

Every client in one place — profile, history, plan, measurements, notes. Search, filter, export.

Smart scheduling

Set your availability once. Clients book themselves. Auto-confirms, auto-reminds, never double-books.

Workout plans

Programming builder with 184-exercise library. Drag-and-drop sets, copy weeks, assign to athletes.

Progress tracking

Body measurements, session logs, performance charts. Visible progress is what keeps clients coming back.

In-app messaging

Direct messages with clients, built in. Threads, files, video review, no more lost WhatsApp chats.

Cmd-K everywhere

Power-user shortcuts to navigate, search clients, log sessions, post messages — keyboard-first.

Your data, your way

Export anything. No vendor lock-in. SOC-2 controls. GDPR-ready. Your client list is yours.

Live in 3 steps.

The whole thing fits in an afternoon. Most trainers go from “signed up” to “first booking” in under 12 hours.

01

Sign up

Create your account in 90 seconds. Tell us about your business and your athletes. No card up front.

Avg time90 sec
02

Customize

Set your services, pricing, availability, branding. Upload photos and your logo. Preview as you go.

Avg time30 min
03

Launch

Share your link. Take bookings. Build plans. Coach. We handle the boring infrastructure forever.

Avg time5 min

One platform.
Every piece of your business.

Landing page

A site that looks like you mean it.

Hand-tuned typography, real photography placement, Google Reviews live-pulled. Your branding, our typesetting.

  • Pulls live Google Reviews + Instagram
  • CMS for copy, photography, services
  • Custom domain or branded subdomain
  • A+ Lighthouse out of the box
halepf.com
EST 2017
Get
stronger.
Stay strong.
Customizable in CMS

Simple, transparent pricing.

Fixed monthly. No per-client fees. No surprise add-ons. The free tier is genuinely free — keep it forever if it fits.

Free
$0/ mo

Try the platform, take a few clients.

  • Up to 5 clients
  • Basic landing page (forte subdomain)
  • Scheduling & booking
  • 3 active workout plans
  • "Powered by Forte" branding shown
Most popular
Starter
$49/ mo

For working coaches with a real roster.

  • Up to 30 clients
  • Full landing page + blog
  • Scheduling, messaging, files
  • Unlimited workout plans
  • Custom exercise library
  • Google Reviews integration
  • Minimal Forte branding
Pro
$99/ mo

Studios, multi-trainer practices, and white-label.

  • Unlimited clients
  • Everything in Starter
  • Custom domain (yoursite.com)
  • Fully white-label (no Forte branding)
  • Priority support · founder Slack
  • Analytics dashboard
  • Multi-coach (add up to 4 trainers)
All paid plans include a 14-day free trial · No credit card required · Compare all features →

From the
floor.

4.9 / 5
184 Capterra reviews

I moved from a Squarespace site plus Acuity plus a Notion client tracker — paying for three things and stitching them by hand. Forte replaced all of it.

MH
Marcus Hale
Hale Performance · Brooklyn

The Cmd-K palette alone saved me two hours a week. I jump between athletes faster than I used to scroll Instagram.

SK
Sarah Klein
SK Strength · Austin

I run a small group studio with three coaches. Forte handles our scheduling, programming, and member portal.

JL
James Liu
Iron + Grain · Williamsburg

Run your training
business like a real one.

Join 2,140+ trainers running Forte. Free for 14 days. Cancel in one click.

No credit card · Cancel anytime · We help you migrate